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Professional Blogging for Dummies
Book Author Susan J Getgood
DescriptionAccording to the Pew Research Center Internet & American Life Project,
nearly 80 percent of U.S. adults use the Internet. These people use
search engines to find information, consult review sites for product recommendations,
make travel arrangements, and read blogs. With numbers as
large as these, big business has embraced online marketing through blogs
and social networks in a big way: More than 90 percent of the Fortune 500
companies use social media in some fashion and nearly 16 percent publish
blogs.
On the other hand, small businesses and individuals have had difficulty tapping
into this mother lode. Small businesses typically don’t have big budgets
to devote to experimental marketing programs. Every dollar matters, and the
new online forms are largely unproven.
You may have heard stories about professional bloggers, such as Heather
Armstrong (www.dooce.com) and Darren Rowse (www.problogger.com),
who make a great living from their blogs. Maybe you have an idea you want
to try or perhaps you built a successful hobby blog, but just don’t know
where to start to make the blog work as a business.
This book offers small businesses and individuals practical guidance for successfully
using a blog in, for, and as a business. I can’t make you a success or
deliver a six-figure blogging income, but this book can point you in the right
direction.
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