Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Company type | Private |
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Industry | Software |
Founded | 2001 in Denmark |
Headquarters | San Francisco , United States |
Key people | Dave O'Flanagan, CEO (March 2024) |
Products |
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Subsidiaries | Reflektion |
Website | sitecore |
In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites and turned their invention into a content management system product.
In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily at corporate marketing departments and marketing service providers.
In July 2011, Sitecore acquired the development team and intellectual property of Pectora, a provider of web publishing solutions for deep integration with print-based projects.
In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Sitecore Commerce Server, formerly a Microsoft product called Microsoft Commerce Server.
In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social.
In October 2018, Sitecore announced the acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud;[6] the acquisition was completed in November 2018.
In June 2019, Sitecore acquired Hedgehog, a digital consultancy.[7]
In March 2021, Sitecore acquired Boxever and Four51. Boxever is a SaaS-based Customer Data Platform (CDP) that provides decisioning and experimentation. Four51 is a company delivering modern B2B and B2C experiences for enterprise brands.[8]
In May 2021, Sitecore acquired Moosend. Moosend is a marketing automation platform.[9]
In September 2021, Sitecore acquired Reflektion. Reflektion is an AI-powered digital search platform.[10]
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