Why use Partner Channel Management?

Answer

In order to deliver a full channel solution, PCM capabilities leverage following core strengths of core SAP CRM:

• Web Channel
• web channel capabilities are extended to partners
• Traditional CRM
  • CRM module, i.e. Sales, Service and Marketing, capabilities are extended to partners while being tightly integrated with direct processes
• PRM
  • enables relationship management
  • enables collaboration between brand owners and their channel partners
    • For many organizations indirect partners are playing key role in driving or influencing growth in percentage of revenue.
    • A channel partner network have greater influence by market segment and geographically
    • Companies can sell to partners or collaborate with partners.
    • By leveraging channel partners companies can drastically lower their cost of sales and services.
    • Thus it is becoming important to streamline indirect channel operations and to have efficient interaction with the partners.