Drill through is the process of going to the detail level data from summary data.
Consider the above example on retail shops. If the CEO finds out that sales in East Europe has declined this year compared to last year, he then might want to know the root cause of the decrease. For this, he may start drilling through his report to more detail level and eventually find out that even though individual shop sales has actually increased, the overall sales figure has decreased because a certain shop in Turkey has stopped operating the business. The detail level of data, which CEO was not much interested on earlier, has this time helped him to pin point the root cause of declined sales. And the method he has followed to obtain the details from the aggregated data is called drill through.