A business proposal is a written document sent to a prospective client to obtain a specific job or to persuade an organization to buy a product or service. It tries to convince the reader to accept a suggested plan of action. The objective of a proposal is to convince the reader that the proposal is in their best interests. Some reasons for business proposals are to:
A proposal is a form of persuasive writing, every element of every proposal should be structured and tailored to maximize its persuasive impact. Proposals can be oral or written or a combination of both. A proposal puts the buyer’s requirements in a context that favors the seller’s product and services and educates the buyer about the capabilities of the seller in satisfying their needs.