The DNS system is used to associate IP addresses with domain names. The value of ServerName is returned when the server generates a URL. If you are using a certain domain name, you must make sure that it is included in your DNS system and will be available to clients visiting your site.The DNS system is used to associate IP addresses with domain names. The value of ServerName is returned when the server generates a URL. If you are using a certain domain name, you must make sure that it is included in your DNS system and will be available to clients visiting your site.