What do you know about Campaign Automation?

Answer

• This process is used to create campaigns based on predefined criteria such that it executes without any manual action.
• Predefined conditions could be based up on time framework, customer answers, other campaign relations, etc.
• Campaign automation can be used to:
  • automate your multi-wave marketing campaigns across multiple channel
  • model recurring campaign processes
  • proceed the Campaign automatically without manual action

Elements of campaign process modelling:

• Campaign
  • Depicts the start node of a campaign process
  • A campaign process contains exactly one campaign
• Campaign Elements
  • Individual steps within a campaign process
  • Can be created within process modeling are
  • Depicts an action point within a campaign process

     

    • Decision Node
      • Controls the follow-up steps that are carried out when a response is received from a customer or prospect
    • Optimization Element
      • Optimizes the campaign for probability, taking business constraints into account
    • Connector Node
      • Used to jump into another "event-triggered" campaign