If you want to include character strings in your SQL statements, you need to quote them in one of the following formats:
► Using single quotes. For example 'GlobalGuideLine.com'.
► Using double quotes. For example "ggl Center".
► Using single quotes prefixed with N for NATIONAL characters (same as UTF8 characters). For example N'Allo, Francois.'.
► Using single quotes prefixed with _utf8 for UTF8 characters. For example _utf8'Allo, Francois.'.