4. Explain SAP CRM Marketing capabilities?

Explain SAP CRM Marketing capabilities?

Answer

  • Segment and List Management capabilities are integrated through an easy to use graphical, interactive tool.
  • With this tool SAP CRM marketing provides capabilities to import in external data like rented or purchased lists and create new customer attributes
  • Customizing settings for SAP CRM Marketing are integrated into transaction SPRO which could be accessed through the SAP GUI.

 

 

    

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