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Analysis of Data |
Interpretation of Data |
Analysis of data is the critical study of data. It is the process of determining what the data indicate. |
Interpretation of data is a subjective process in which inferences and broader conclusions are drawn from the data available. |
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2. Priority: The analysis is prior to interpretation and is done after the tabulation of data. |
Interpretation is next to the analysis of data. It is based on the analysis made. |
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3. Purpose: The purpose is to find out the relevance, validity, and practical utility of data. |
The purpose is to draw final conclusions and make suitable recommendations. |
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4. Contents: Analysis of data does not provide answers to all marketing problems under study. |
It provides findings and alternative solutions to marketing problems under study. |
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5. Outcome: The analysis creates a proper background for the interpretation of data. It is the basis for the interpretation of data. |
Interpretation creates a proper background for making concrete recommendations. It is a basis for conclusions and recommendations. |