Aishwarya Rai Pic images with whatsapp number and contact address

Rai was born into a Tulu speaking Tuluva Bunt family in Mangaluru, Karnataka. Her father, Krishnaraj, who died on 18 March 2017, was an Army biologist, while her mother, Brinda, is a homemaker. She has one elder brother, Aditya Rai, who is an engineer in the merchant navy. Rai's movie Dil Ka Rishta (2003) was co-produced by her brother and co-written by her mother. The family moved to Mumbai, where Rai attended the Arya Vidya Mandir High School. Rai did her intermediate schooling at Jai Hind College for a year, and then joined DG Ruparel College in Matunga, securing 90 percent in the HSC exams.

She trained in classical dance and music for five years during her teens. Her favourite subject was zoology, so she initially considered a career in medicine. Then with plans to become an architect, she enrolled at Rachana Sansad Academy of Architecture, but later gave up her education to pursue a career in modelling.

In 1991, Rai won an international supermodel contest (organised by Ford) and was eventually featured in the American edition of Vogue. In 1993, Rai gained huge public recognition for her appearance in a Pepsi commercial with actors Aamir Khan and Mahima Chaudhry. The single line – "Hi, I'm Sanjana," of her dialogue in the commercial made her instantly famous. In the 1994 Miss India pageant, she won second place, behind Sushmita Sen, and was crowned Miss India World, also winning five other sub-titles, "Miss Catwalk", "Miss Miraculous", "Miss Photogenic", "Miss Perfect Ten" and "Miss Popular". With Sen representing India at the Miss Universe pageant, Rai's duties as the first runner-up included representing India in the rival Miss World Pageant, held that year in Sun City, South Africa. She went on to win the crown where she also won the "Miss Photogenic" award and Miss World Continental Queen of Beauty − Asia and Oceania. After winning the pageant, Rai spoke of her dream for peace for this world, and her desire to be an ambassador of peace during her one-year reign in London. Rai continued to pursue a career as a model until she became an actress.

Early work (1997–1998)

Rai made her acting debut in 1997 with Mani Ratnam's Tamil film Iruvar, a semi-biographical political drama, featuring Mohanlal, Prakash Raj, Tabu and Revathi. The film was a critical success and among other awards, won the Best Film award at the Belgrade International Film Festival Rai featured as Pushpavalli and Kalpana – dual roles; the latter was a fictionalised portrayal of politician and former actress Jayalalithaa. Due to Rai's weak Tamil-speaking skills, her dialogue in the film was dubbed by Tamil actress Rohini. That same year, she was cast as Ashi, a naive teenager in her first Bollywood film – Aur Pyaar Ho Gaya, a romantic comedy opposite Bobby Deol. Both Iruvar and Aur Pyaar Ho Gaya were commercial failures and reviewers were critical of Rai's acting ability in both the films. However, for the latter, she won a Screen Award for Best Female Debut.

In the 1998 big-budget Tamil romantic drama Jeans directed by S. Shankar, Rai appeared alongside Prashanth and Nassar. She played Madhumita, a young woman who accompanies her ailing grandmother to the United States to seek medical attention. A commercial success, the film earned Rai praise for her acting and dancing skills. Unlike in Iruvar, Rai practised and dubbed for her own lines in the film. Jeans was later submitted as India's official entry to the Academy Awards for 1998. Her first role in 1999 was in the melodrama Aa Ab Laut Chalen, directed by Rishi Kapoor. The film was a critical failure and had a below average performance at the box office. Rai's portrayal of Pooja Walia, a traditional Indian woman living in the United States, met with negative reviews; Rediff.com published, "Aishwarya Rai sports a plastic smile and never gets a scene where she can portray any depth. All she does is cry and smile and look pretty".

Rise to prominence (1999–2001)

In 1999, Rai starred in the romantic drama Hum Dil De Chuke Sanam which became a significant turning point in her career. The film, an adaptation of Maitreyi Devi's Bengali novel Na Hanyate, was directed by Sanjay Leela Bhansali and co-starred Salman Khan and Ajay Devgan. She played the main protagonist Nandini, a Gujarati woman who is forced into wedlock (with Devgan's character) despite being in love with another man (played by Khan). Bhansali cast Rai after he met her at the screening of a film and was impressed with her eyes. TheMovieReport.com praised Rai's performance over her co-actors and noted, "Rai, in a luminous, award-winning performance (largely considered her big dramatic breakthrough—and justifiably so), fills in the conflicted emotional shades that Khan fails to bring with his one-dimensional presence". Hum Dil De Chuke Sanam emerged as a major commercial success and won Rai a Filmfare Award for Best Actress.

Rai next took the leading role of Mansi, an aspiring singer, in Subhash Ghai's musical Taal; alongside Akshay Khanna, Anil Kapoor, Amrish Puri and Alok Nath. A reviewer for Rediff praised her acting and dancing prowess in it and wrote that "Taal will again enhance her reputation as an actress while in no way detracting from her image as a traffic-stopper". A moderate domestic success, Taal was notable for being the first Indian film to feature in the top twenty listing at the American box-office. Rai received a second Best Actress nomination that year at the Filmfare Awards ceremony.

In 2000, Rai starred in Kandukondain Kandukondain, a Tamil language adaptation of Jane Austen's novel Sense and Sensibility. Directed by Rajiv Menon, the film also starred Tabu, Mammooty and Ajith Kumar in prominent roles. Rai was cast as Meenakshi (based on the character of Marianne Dashwood), the younger sister of Tabu's character. The film was a critical and commercial success and earned Rai positive comments from critics; a review carried by The Indian Express summarised, "Attacking her role with just the perfect dollop of innocence, Aishwarya does full justice to her part, and matches up perfectly to Tabu."

Rai next starred alongside Shah Rukh Khan and Chandrachur Singh in the action drama Josh. She portrayed Shirley Dias, the twin sister of Khan's character who falls in love with his arch enemy's brother (played by Singh). The casting of Rai as Khan's sister was considered an unusual pairing at the time; director Mansoor Khan, however, described it as "perfect". Despite earning mixed reviews from film critics, Josh emerged as a commercial success. Satish Kaushik's social drama Hamara Dil Aapke Paas Hai was Rai's next release; she played a rape victim in the film. Co-starring Anil Kapoor and Sonali Bendre, the film was well received by critics and did moderate business at the box office. Film critic Sukanya Verma praised Rai's decision to star in the film and added that she "conveys the turmoil and pain of a rape victim well. But it is her transition from an emotional wreck trying to gather the broken pieces of her life back together that is amazing." Rai eventually earned a third Best Actress nomination at Filmfare.

Following a leading role in the box-office flop Dhai Akshar Prem Ke, Rai took on a supporting role in Aditya Chopra's ensemble romance Mohabbatein. Rai's role was that of Megha Shankar, the daughter of Amitabh Bachchan's character who commits suicide after realising that her father will not accept her romance with one of his students (played by Shah Rukh Khan). Despite earning mixed reviews from film critics, Mohabbatein emerged as the second highest-grossing film of the year and earned Rai a Filmfare Award for Best Supporting Actress nomination. The following year, she starred alongside Govinda and Jackie Shroff in the romantic comedy Albela. Upon release, both the film and her performance received mostly negative reviews; Taran Adarsh of Bollywood Hungama criticised the film and mentioned Rai as "plastic in some scenes".

Devdas and international recognition (2002–07)

After featuring in David Dhawan's slapstick comedy film Hum Kisise Kum Nahin, Rai appeared alongside Shahrukh Khan and Madhuri Dixit in Sanjay Leela Bhansali's love-saga Devdas, an adaptation of Sharat Chandra Chattopadhyay's novel of the same name. She played the role of Paro (Parvati), the love interest of the protagonist (played by Khan). The film was screened at the 2002 Cannes Film Festival and was featured by Time in their listing of the "10 best films of the millennium". The film emerged as a major international success with revenues of over ₹840 million (US$13 million). Alan Morrison, writing for Empire, praised the performances of the three leads and wrote, "Aishwarya Rai proves she has the acting talent to back up her flawless looks". Devdas was chosen as India's official entry for the Academy Award for Best Foreign Language Film and received a nomination at the BAFTA Awards in the Best Foreign Language Film category. In India, the film won 10 Filmfare Awards, including a second Best Actress award for Rai.

In 2003, Rai featured in two romantic dramas of Bollywood, her brother's production début Dil Ka Rishta, alongside Arjun Rampal, and Rohan Sippy's Kuch Na Kaho, alongside Abhishek Bachchan. Neither of these films fared well critically or commercially. She was later noted for her starring role in Rituparno Ghosh's independent Bengali film Chokher Bali, an adaptation of Rabindranath Tagore's novel of the same name. She portrayed the character of Binodini, an emotionally manipulative widow, struggling with her sexual desires in early-20th century Bengal. The film was a major critical success and Rai earned positive notice for her performance; Derek Elley of Variety noted, "Rai dominates the film with her delicately sensual presence and physical grace". Commercially, the film was a sleeper hit.

After the success of Chokher Bali, Rai returned to mainstream Hindi film with Rajkumar Santoshi's Khakee (2004), an action thriller featuring Amitabh Bachchan, Akshay Kumar, Ajay Devgan and Tusshar Kapoor. The film tells the story of five constables embroiled in a mystery surrounding a terrorist attack; Rai's role was that of Mahalakshmi, a gun moll. While filming for Khakee, Rai was accidentally hit by a running car, which resulted in the fracture of her left foot. Upon release, the film received moderate critical and commercial success. In her next release, the romantic comedy Kyun! Ho Gaya Na..., Rai played Diya Malhotra, a university student who develops a one-sided attraction toward her friend Arjun Khanna (played by Vivek Oberoi). The film received positive to mixed comments from critics, but failed commercially.

In late 2004, Rai garnered international recognition for her starring role opposite Martin Henderson in Gurinder Chadha's British film Bride and Prejudice, a Bollywood-style adaptation of Jane Austen's novel Pride and Prejudice. International film critics expressed mixed views on Rai's performance as the Punjabi version of Elizabeth Bennet; a review carried by The New York Times mentioned her as "radiantly beautiful but inert", while Rolling Stone noted that "she is a world-class hottie with talent to match, as she proves in her first English-speaking role". With a worldwide gross of $24 million against a production budget of $7 million, Bride and Prejudice proved a commercial success. Rai next collaborated with director Rituparno Ghosh, for the second time, in the relationship drama Raincoat, an adaptation of O. Henry's The Gift of the Magi. Also featuring Ajay Devgan, Raincoat met with wide critical acclaim and among other wins, won the National Film Award for Best Feature Film in Hindi. The Hindu noted, "s Neerja, appears to have shed her inhibitions about looking unglamorous. What is more, she seems to have made an earnest effort to emote, using less of her body and limbs and more of her face, and eyes in particular". She eventually received another Best Actress nomination at Filmfare.

Rai next co-starred alongside Sanjay Dutt and Zayed Khan in the 2005 adult drama Shabd, which tells the story of an author who convinces his wife to pursue an illicit relationship with a younger man in research for his next book. The film received predominantly negative reviews and proved a commercial failure. The Times of India concluded, "For the umpteenth time, Ms Rai looks drop-dead gorgeous. And that's about it. She is like that picture postcard you get when what you were actually waiting for is a letter. It's very beautiful to look at, but is of no use because it says nothing." That same year, Rai took on the lead role of Tilo in Paul Mayeda Berges's romantic fantasy film The Mistress of Spices, an adaptation of the novel of the same name by Chitra Banerjee Divakaruni. The film received negative reviews from film critics and emerged as a commercial failure. Peter Bradshaw of The Guardian termed Rai's performance as "annoying" and wrote that she "wafts and simpers" through the entire film. Rai's only successful venture of 2005 was a special appearance in Shaad Ali's comedy Bunty Aur Babli, in which she featured in the popular item number Kajra Re.

Rai had two film releases in 2006, J P Dutta's Umrao Jaan and Yash Raj Films' Dhoom 2. The former, an adaptation of Mirza Hadi Ruswa's Urdu novel Umrao Jaan Ada (1905), tells the story of a doomed courtesan from 19th-century Lucknow. Rai played the titular role, a character famously played by Rekha in the first film adaptation of the novel. Reviewers, while comparing the film to its previous adaptation, were critical of the film as well as of Rai's performance. BBC noted, "While only Aishwarya could emulate the grace and poise of Rekha, she doesn't quite capture the intensity of Umrao's abiding melancholy", adding that "Rai's incandescent beauty and artistry does indeed keep the audience watching, though not necessarily emotionally engaged."

In the Sanjay Gadhvi-directed adventure film Dhoom 2, Rai portrayed Sunehri, a petty thief who helps the police catch an illusive criminal; the film had an ensemble cast including Hrithik Roshan, Abhishek Bachchan, Bipasha Basu, and Uday Chopra. Though critically unsuccessful, the film was Rai's first major commercial success since Devdas; the film was declared a blockbuster, and became the highest grossing Indian film of 2006 with gross revenues of over ₹1.11 billion (US$17 million). Rediff.com commented, " is all gloss and no depth. You seldom feel any tension in her behaviour and expressions. Sunehri enters the film nearly 50 minutes after its opening in a disguise. In no time, she is wearing the flimsiest of clothes. Once she opens her mouth—and she does it two minutes after appearing in the film—she spoils the image." Nonetheless, her performance earned her a sixth Filmfare Award nomination in the Best Actress category.

In 2007, Rai played the wife of Abhishek Bachchan's character in Mani Ratnam's social drama Guru. A fictionalised biography of businessman Dhirubhai Ambani, Guru tells the rag to riches story of an uneducated man who builds a multinational corporation. The film met with international critical acclaim and emerged as a box-office success. Richard Corliss of Time labelled her character as an "ornament", but Raja Sen from Rediff described it as "arguably her finest performance, visible especially when she takes over the film's climax." Rai received her seventh Best Actress nomination at Filmfare for her performance in the film. Rai next starred alongside Naveen Andrews and Miranda Richardson in Jag Mundhra's independent British drama Provoked, as the real-life character of Kiranjit Ahluwalia, a non-resident Indian who murders her husband after suffering years of domestic abuse. Rai earned mostly positive comments for her performance. Critic Indu Mirani from DNA wrote, "Aishwarya Rai plays the battered wife in what is undoubtedly one of her best performances to date. Rai convincingly goes through the various stages of shock, bewilderment, remorse and finally vindication". Internationally well-received, the film emerged as a moderate commercial success in the United Kingdom. That same year, Rai starred alongside Ben Kingsley, Colin Firth and Thomas Sangster as the Indian warrior Mira in Doug Lefler's epic film The Last Legion.

Jodhaa Akbar and other roles (2008–10)

After a series of films that under-performed either critically or commercially, Rai garnered both critical and box-office success with Ashutosh Gowariker's period romance Jodhaa Akbar (2008). The film narrates a partly fictionalised account of a marriage of convenience between the Mughal emperor Jalaluddin Muhammad Akbar (played by Hrithik Roshan) and the Rajput princess Jodha Bai (played by Rai). Rajeev Masand noted, "Aishwarya Rai is wonderfully restrained and uses her eyes expertly to communicate so much, making this one of her finest outings on screen". The film had gross earnings of ₹1.12 billion (US$17 million) and fetched Rai a Best Actress nomination at the Filmfare Awards ceremony. She then co-starred with her husband, Abhishek Bachchan, and her father-in-law, Amitabh Bachchan, in Ram Gopal Verma's political drama Sarkar Raj, a sequel to the 2005 box-office hit Sarkar. Rai was cast as Anita Rajan, the CEO of an international power firm who proposes to set up a plant in rural Maharashtra. The film was a critical and commercial success, with praise directed to the performances of the three leads.

Rai's next role was in the 2009 Harald Zwart-directed spy comedy The Pink Panther 2. Starring alongside Steve Martin, Jean Reno and Emily Mortimer, Rai portrayed the role of Sonia Solandres, a seductive criminology expert. Like its predecessor, the sequel received negative reviews from critics, but did a moderate business of $34 million at the American box office. Roger Ebert wrote, "Rai is breathtaking in Bollywood films, where they devote a great deal of expertise to admiring beauty, but here she's underutilized and too much in the background"; USA Today mentioned her expressions as "wooden" and added, "She looks gorgeous, but her expression rarely changes".

In 2010, Rai was cast by Mani Ratnam in his bilingual modern-day adaptation of the Indian epic Ramayana. Her role was that of Ragini (modeled on Sita, the heroine of Ramayana), a woman married to the superintendent of police, who is kidnapped by a bandit. The Hindi version (Raavan) and the Tamil version (Raavanan) of the film were shot simultaneously and Rai played the same role in both the film versions. The films received polarising reviews from film critics, as did Rai's performance. Kaveree Bamzai of India Today wrote, "Aishwarya's Sita is one of the best things in the film ... her performance is heartfelt—this is a performer who is at ease playing women, rather than girls". However, film critics Aniruddha Guha and Rajeev Masand criticised her character and noted, "She's left to scream and shriek and hiss." Commercially, Raavanan emerged as a success while Raavan flopped. Rai's next role was opposite Rajinikanth in the science fiction Tamil film Enthiran (2010), directed by S. Shankar. She was cast as Sana, a college student and the girlfriend of Rajinikanth's character. At the time of release, Enthiran was the most expensive Indian film production and eventually emerged as one of the highest-grossing Indian films of all time.^[112] She then appeared as Mala, an impetuous brat, in Vipul Shah's Action Replayy; a science fiction comedy co-starring Akshay Kumar, Aditya Roy Kapoor and Neha Dhupia.

Rai's final film of 2010 was the drama Guzaarish; her third collaboration with director Sanjay Leela Bhansali and actor Hrithik Roshan.^[113] The film tells the story of Ethan Mascarenas, a former magician (played by Roshan) suffering from quadriplegia, who after years of struggle, files an appeal for euthanasia. Rai's role was that of Sophia D'Souza, Mascarenas' nurse, who is abused by her alcoholic husband. Due to her and Bhansali's prior associations, Rai agreed to the project before reading its script.^[114] Despite flopping at the box-office, Guzaarish met with positive critical comments. The Telegragh described it to be "one of Aishwarya Rai’s best performances" and The Times of India summarised, "Aishwarya is a stunning picture of fire and grace, walking away with certain scenes by her sheer vitality."^[115][116] In 2011, Rai was cast as the protagonist of Madhur Bhandarkar's social drama Heroine; however, due to her pregnancy, Rai was replaced by actress Kareena Kapoor, the original choice for the role.^[117][118]

Work after sabbatical (2015–present)

After a five-year sabbatical from film acting, Rai made a comeback with Sanjay Gupta's drama-thriller Jazbaa, co-starring Shabana Azmi and Irrfan Khan.^[119] A remake of the Korean thriller Seven Days (2007), the film saw Rai play the role of Anuradha Verma, a criminal lawyer who is forced to defend a rapist in exchange for her daughter's safety. The film received mixed reviews from critics but turned out to be a profitable venture at box-office.^[120][121] Shomini Sen from CNN-IBN writing, "Jazbaa scores only because of the performances. Aishwarya Rai grunts and screeches on some scenes but manages to deliver a convincing performance."^[122]

In 2016, Rai starred in Omung Kumar's biographical drama Sarbjit. The film is based on the life of Indian farmer Sarabjit Singh, who was convicted of terrorism by a Pakistani court, and how his sister Dalbir Kaur fought relentlessly for his release. Rai played the role of the sister of Sarabjit Singh (played by Randeep Hooda).^[123] The film premiered at the 69th Cannes Film Festival,^[124] and received mixed reactions from critics.^[125] Few reviewers expressed that Rai was "miscast" as she neither looked nor sounded like a Sikh woman.^[126] Her Punjabi accent and her over-the-top performance in few scenes was largely criticized, though several critics took note of how much she stood out in the film's quieter scenes.^{[127][128][129]} Rajeev Masand summarised that "she's required to scream and shout and weep copiously to express her anguish; the shrillness does her no favors. In quieter moments – like one in which Dalbir can't bear to part with her stillborn baby – the actress shines."^[130] Nonetheless her role earned her tenth Filmfare Best Actress nomination.^[131] The film underperformed at the box-office.^[132][133]

Rai's final release of 2016 was Karan Johar's romantic drama Ae Dil Hai Mushkil, alongside Ranbir Kapoor and Anushka Sharma in which she played the role of a poetess named Saba. Rai received mostly positive notice for her performance despite having limited screen time.^[134][135] Nihit Bhav of Indiatimes wrote that "seeing [Rai] in the role of a confident seductress is a welcome change".^[136] The film emerged as a major commercial success with revenues of over ₹2 billion (US$31 million).^{[137][138][139]}

Endorsements

Rai made her first commercial for Camlin exam pencils when she was in the 9th grade. Rai became popular after appearing in a Pepsi commercial with actor Aamir Khan.^[15] She is the only actress who endorsed both Pepsi and Coca-Cola.^[140] She is one of the top brand ambassadors in the country and is one of the top paid Bollywood actresses in this respect.^[141] She modelled for Titan Watches,^[142] Longines watches, L'Oréal, Coca-Cola,^[143] Lakmé Cosmetics, Casio pager, Philips, Palmolive,^[144] Lux, Fuji films,^[145] Nakshatra Diamond Jewellery,^[146] and Kalyan Jewellers.^[147] She was named the official brand ambassador for De Beers diamonds in India.^[145] Rai has been ranked the 2nd most popular watch brand ambassador worldwide in a survey, conducted by World Watch Report.^[148] In 2013 Rai and her husband Abhishek Bachchan have been roped in as the brand ambassadors by the TTK Group.^[149] Rai endorses Lodha’s Worli project by Lodha Group World One.^[150]

Social and humanitarian work

In 1999 Rai participated in a world tour called the Magnificent Five, along with Aamir Khan, Rani Mukerji, Akshaye Khanna and Twinkle Khanna.^[151] In the same year, she was appointed as Longines Ambassador of Elegance.^[152] In 2003, she became the first Indian actress to be a jury member at the Cannes Film Festival.^[153] In the same year she became a global brand ambassador of L'Oréal, alongside Andie MacDowell, Eva Longoria and Penélope Cruz.^[154][155] Rai is the brand ambassador for The Eye Bank Association of India's nationwide campaign to promote eye donation in India.^[156] In 2005, she became a brand ambassador for Pulse Polio, a campaign established by the Government of India in 1994 to eradicate polio in India.^[157] In the same year, Rai was appointed spokesperson for the International Year of Microcredit, raising awareness of the main goals and priorities of the United Nations' poverty alleviation efforts.^[158]

In February 2005 Rai performed with other Bollywood stars at the HELP! Telethon Concert, an event to raise money for the victims of the 2004 tsunami earthquake.^[159] Along with other members of the Bachchan family, she laid the foundation of a special school for underprivileged girls in Daulatpur village in Uttar Pradesh in 2008. Construction is being funded by the Bachchan family and the school will be named after Rai.^[160] She appeared along with various other Bollywood actors at the closing ceremony of the 2006 Commonwealth Games in Melbourne. The performance showcased Indian culture as a lead-up to India hosting the 2010 Commonwealth Games.^[161]

Rai is a UN Microcredit Spokesperson.^[162] She supports PETA India.^[163] She pledged to donate her eyes to the Eye Bank Association of India and appeared in a public awareness film on eye donation.^[164] In November 2004, Rai created the Aishwarya Rai Foundation to help needy people in India.^[165] In 2009 Rai was appointed as the first Goodwill Ambassador of Smile Train, an international charity that provides free Cleft lip and palate surgery to children in need. Her work with Smile Train will focus not only on India, but on 76 different developing countries around the world.^[166][167] In September 2012, Rai had joined United Nations Secretary General Ban Ki-moon and renowned Hollywood actor Michael Douglas at a ceremony to commemorate the International Day of Peace in New York.^[168] Later that week, she was appointed as the new international Goodwill Ambassador for UNAIDS, the joint United Nations programme on AIDS and HIV. She will raise global awareness on protecting children from HIV infection and increasing access to antiretroviral treatment.^[169]

Stage performances

Rai has taken part in several stage shows and world tours since 2001. Her first world tour, a series of concerts called Craze 2001, was performed across the US alongside Anil Kapoor, Aamir Khan, Preity Zinta and Gracy Singh. The show faced early cancellation due to the 11 September 2001 attacks, and the team prepared to return to India as soon as possible. However, the shows continued successfully in Canada.^[170]

In 2002, she participated in the show From India With Love in the UK, along with Amitabh Bachchan, Aamir Khan, Shah Rukh Khan and Preity Zinta. It took place at two outdoor venues, Manchester's Old Trafford and London's Hyde Park, with over 100,000 spectators.^[171]

Between July to August 2008, Rai, her husband Abhishek Bachchan, her father-in-law Amitabh Bachchan, and actors Preity Zinta, Ritesh Deshmukh and Madhuri Dixit starred in the "Unforgettable World Tour" stage production. The first leg covered the USA, Canada, Trinidad, and London, England. Rai is also involved in the functional and administrative operations of her father-in-law's company, originally known as ABCL, and rechristened as AB Corp. Ltd. That company, along with Wizcraft International Entertainment Pvt. Ltd., developed the Unforgettable production.^[172][173]

In 1999, Rai began dating Bollywood actor Salman Khan; their relationship was often reported in the media until the couple separated in 2002. Rai cited "abuse (verbal, physical and emotional), infidelity and indignity" on the part of Khan as reasons for ending the relationship.^[174]

Though they both appeared in Dhai Akshar Prem Ke (in which her then longtime boyfriend, Salman Khan, had a brief cameo) and Kuch Naa Kaho, Abhishek Bachchan fell in love with Rai whilst filming Dhoom 2.^[175] Their engagement was announced on 14 January 2007 and later confirmed by his father, Amitabh Bachchan.^[176] The couple married on 20 April 2007 according to traditional Hindu rites of the Bunt community, to which she belongs.^[177] Token North Indian and Bengali ceremonies were also performed. The wedding took place in a private ceremony at the Bachchan residence, "Pr