Google Analytics Interview Questions And Answers

Google Analytics Interview Questions list for experienced

  1. What do you understand by google analytics?
  2. What is a session?
  3. What is a page view?
  4. What is a bounce rate?
  5. What is Users?
  6. What is the goal in Google analytics?
  7. What is the Acquisition report in Google analytics?
  8. What is the behavior in Google analytics?
  9. What is Report in Google Analytics?
  10. How many types of custom reports are there in google analytics?
  11. What is Explorer?
  12. What is a flat table?
  13. What is Mapoverlay?
  14. What is a site search button
  15. What is Cohort in Google Analytics?
  16. What is a Cohort type?
  17. What is Attribution model?
  18. What is time lag report indicate?
  19. Auto tagging is used in which type of traffic?
  20. What is a multi channel funnel report?
  21. Does google analytics session time is 30 minutes and how to change it to 45 minutes?
  22. What is the formula of ROI?
  23. Do Google analytics tracks Actual click path of individual visitor or not?
  24. What are Network referrals in Google Analytics?
  25. What is Search Console and how to link with Google Analytics?
  26. What are the various types of product linking in Google Analytics?
  27. What is e commerce tracking in Google Analytics?
  28. What is label in Google Analytics?
  29. What is Demographics in Google Analytics?
  30. What is the use of Track page View in Google Analytics?

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Top Google Analytics interview questions and answers for freshers and experienced

What is Google Analytics ?

Answer : Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for data export and for management

Questions : 1 :: What do you understand by google analytics?

Answer- Google analytics is the most powerful tool to check the performance of our website.Google analytics helps has two types of services one is a free service provider and the another one is a...View answers

Questions : 2 :: What is a session?

Answer- It is a group of actions that takes place in our webpage or website with in a particular time.A single Google Analytics session will contain multiple page...View answers

Questions : 3 :: What is a page view?


Answer- A page view is recorded every time when a page is viewed so when a visitor clicks a back button or even refresh button still the page views are recorded everytime a  page is opened in...View answers

Questions : 4 :: What is a bounce rate?

Answer- A visit with one page view does not matter but how long the visitor was on the page or how many times tey leave it is a visit with only one...View answers

Questions : 5 :: What is Users?

Answer- In google analytics teh users are that have had atleast one session with in selected date range repeated and new both are counted. You have to go to the audience and then Click on Active...View answers

Questions : 6 :: What is the goal in Google analytics?


Answer- It is a versatile way to measure how well our website or application fulfill our target objectives.We can set up our own individual goals to track different actions like transition with...View answers

Questions : 7 :: What is the Acquisition report in Google analytics?

Answer- An acquisition report provides a window on the user Acquisition by channel,campaign keyword and media source.Channels in the acquisition reports are rule based grouping of the most common...View answers

Questions : 8 :: What is the behavior in Google analytics?

Answer- This section contains reports designed to help us improve the content on our site to meet the said needs and expectations of our visitors .It shows how frequently each apge on a site was...View answers

Questions : 9 :: What is Report in Google Analytics?


Answer- To identify the landing pages that are needed to be rewritten or redesigned to be more effective for this reports are used in Google...View answers

Questions : 10 :: How many types of custom reports are there in google analytics?

Answer- There are 3 types of custom reports in Google Analytics.they are- 1.Explorer 2.Flat table 3.Map...View answers

Questions : 11 :: What is Explorer?

Answer- A satndard Google analytics report that consists line graph and data table that includes dynamics the elements like search,sort and secondary dimensions is the explorer in google...View answers

Questions : 12 :: What is a flat table?

Answer- A flat table in google analytics is a static sortbale that displays that data in rows 

Questions : 13 :: What is Mapoverlay?

Answer- A map of the world of different regions and countries displayinhg in darker colours to indicate the traffic and engagement...View answers

Questions : 14 :: What is a site search button

Answer- If you have a site search button on your website.You want to know what the people are searching for when they come to your site.This is mainly useful for ecommerce...View answers

Questions : 15 :: What is Cohort in Google Analytics?

Answer- Cohort means a group of user who share the same content with the same time. There are 4 sections- 1.Cohort type 2.Chort size 3.Metric 4.Date...View answers

Questions : 16 :: What is a Cohort type?

Answer- The cohort type have a close similarity to the table column that contains total number of users data in a cohort,currently only one position is available in cohort type that is known as the...View answers

Questions : 17 :: What is Attribution model?

Answer- An attribution model in Google analytics is rule taht will firmly decide.How credit will be designated for conversions and sales to touch points in the conversion paths is called attribution...View answers

Questions : 18 :: What is time lag report indicate?

Answer- Time lag is in between original session and a goal completed .

Questions : 19 :: Auto tagging is used in which type of traffic?

Answer- Auto tagging is a feature that is used in Ad words campaign traffic

Questions : 20 :: What is a multi channel funnel report?

Answer- The multi channel report in google analytics shows how our marketing channels like sources of traffic to our website work together to create sales and...View answers

Questions : 21 :: Does google analytics session time is 30 minutes and how to change it to 45 minutes?

Answer- By default session time is 30 minutes and we can change it to 45 minutes by clicking on admin section and clicking on the session...View answers

Questions : 22 :: What is the formula of ROI?

ROI stands for Return on Investment- The formula of ROI...View answers

Questions : 23 :: Do Google analytics tracks Actual click path of individual visitor or not?

Answer- Yes Google Analytics will track each and every clcik and click path of each and every individual...View answers

Questions : 24 :: What are Network referrals in Google Analytics?

Answer- Identify the networks and communities where people engage with your content.Learn about each community,and identify your best performing content on each...View answers

Questions : 25 :: What is Search Console and how to link with Google Analytics?

Answer- Search console can help us understand how users can find our site through Google search.Identify ways to attract more attention to our site and prioritize developmental...View answers

Questions : 26 :: What are the various types of product linking in Google Analytics?

Answer- 1.Adwords linking  2.Ad sense linking 3.Ad exchange linking 4.Big Query 4.Double click bid manager(DBM) 5.Double click campaign manager 6.Double click search 7.Google...View answers

Questions : 27 :: What is e commerce tracking in Google Analytics?

Answer- E commerce tracking is a snippet of code we can include on our site or app to collect transaction data like product sales,purchase amounts and billing locations,and connect it to our google...View answers

Questions : 28 :: What is label in Google Analytics?

Answer- Label provides a bit more information about the user's action for this label is used in google...View answers

Questions : 29 :: What is Demographics in Google Analytics?

Answer- Demographics in google analytics shows us the age,gender,location of the vistors on the page useful to target the correct...View answers

Questions : 30 :: What is the use of Track page View in Google Analytics?

Answer- Track page view is used in google analytics to register a pageview.
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