Rashmi Bansal is the author of two bestselling novels-Stay Hungry, Stay Foolish and Connect the Dots.
A scholar throughout her school life and recipient of the National Talent Search Scholarship, Rashmi was a prolific writer throughout her college years with over 100 of her articles published in leading newspapers and magazines. While still in college, Rashmi was one of the 12 young journalists selected for The Independent\'s Journalist Trainee program. However she decided to pursue her MBA from the Indian Institute of Management, Ahmedabad. After her MBA, Rashmi joined Bennett Coleman and co. as a Brand Manager. At a relatively young age of 24, Rashmi conceived the idea of JAM - Just Another Magazine, which was launched in August 1995 with a capital of just Rs 50,000, but has gone onto become India’s largest youth magazine today. Apart from the aforesaid venture, she is also a leading contributor for the likes of Business-world, Business Today and rediff.com. She is also a guest lecturer and panelist at leading business schools including IIM Ahmedabad.
Rashmi’s body of work is entrepreneurship. Her books profile the people who’ve made big in the field of business on their own. These people may have been the ones with a degree or without a degree: it doesn’t matter. What the author rightly wants to portray is that every single individual covered in her books had the desire to excel and proved successful in their efforts. The profiling is done in the form of biographies based on personal interviews and these entrepreneurs have been categorized on the basis of their approach towards the pursuit of their ambitions. Rashmi’s primary aim was to acquaint the masses that life exists beyond the Tatas and the Birlas, there are several unsung heroes who have achieved astounding success and are truly an inspiration for the new generation.
Both her books have been immensely appreciated by the common masses. Both turned out to be bestsellers thanks to the relatable content, presentation and treatment. The selection of entrepreneurs was hailed as vivid and enlightening. The biographies were written in a very interactive manner which caught the fancy of the readers. Also the critical reception was highly favourable. Rashmi’s unique style was commended by the critics and so was her noble motive behind the initiative. Her abstinence from using complex terminology has made the books management friendly.
The author has managed to create awareness about the field of entrepreneurship among the Indian youth and also to inculcate certain management principles in them. Towards this end, she has used people who have ‘been there and done that’. In a country of disparity, Rashmi rightfully proves that where there is a will, there is a way. One doesn’t need to go to IIM Ahmedabad to become a successful entrepreneur. Throughout her books the tone is inspirational and optimistic. Unlike books pertaining to similar genre, she doesn’t impose her personal ideologies on the readers, thus giving them full freedom to interpret and choose their own path. However, it is recommended not to read these books like thrillers. Rather, they can be sufficiently enjoyed if you chew them, digest them and savour them little by little.
Surely, Rashmi Bansal is an author who has made an indelible impression on India and her youth.
Submitted by: Apal Kumar
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